Audience Measurement Report
This is an example of the data intelligence DataSoundz delivers to TV and radio broadcasters every reporting period.
CRSB-TV
TelevisionKingston, Jamaica
Period: Q3 2026 — July 1 – September 30
Prepared by: DataSoundz Analytics
Date: October 1, 2026
Average Weekly Reach
412,000
Primetime Share (6–9 PM)
34%
Average Daily TSL
2h 18m
Cume Audience (Quarter)
1.2M
Executive Summary
CRSB-TV achieved its strongest quarter on record, driven by primetime news and local drama programming. Average weekly reach grew 12% year-over-year, with notable audience gains in the 25–44 demographic. The station leads its market in the 6–9 PM primetime window for the third consecutive quarter.
Ratings by Daypart
Average audience (000s) across all measured households
Audience Demographics
Percentage of total cume audience by segment
Age Groups
Gender Split
Female viewers aged 25–44 represent the station's largest single demographic segment, accounting for 15% of total cume audience.
Top 5 Programs
Ranked by average audience for the quarter
Evening News at 7
Avg Audience
203,100
Share
37%
Island Stories
Avg Audience
178,400
Share
32%
Morning Buzz
Avg Audience
91,200
Share
26%
The Midday Report
Avg Audience
74,600
Share
24%
Weekend Sports Wrap
Avg Audience
68,900
Share
21%
Competitive Market Ranking
All-day average share among measured stations in the Kingston market
Methodology
Audience data collected via voluntary panel of 4,200 households across the Kingston metropolitan area.
Panelists report viewing and listening habits daily via the DataSoundz mobile app and SMS diary.
All individual responses are anonymised before aggregation. No personally identifiable information is retained.
Data is weighted to reflect the demographic profile of the measured market using the latest census data.
Ratings are expressed as a percentage of all TV households in the market. Share is expressed as a percentage of households using television (HUT) at the time.
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